I run Sincerely Louise, an award-winning, independent brand based in Sheffield, specialising in taxidermy inspired knitting books, patterns, and kits.

Often, when people think of knitting, traditional projects come to mind, like itchy jumpers and socks, but my work focuses on the weird and wonderful, from faux animal heads to sea creatures. All of my designs are ‘knit your own’ and make great gifts for anybody who loves craft.