Sourdough Fever
London
We believe baking should be joyful, creative, and just a little bit magical.
When we started Sourdough Fever, it was all about sharing the fun and beauty we found in baking—especially those little details that make each loaf feel special.
The products we create are things we genuinely love and use ourselves. We choose materials carefully, think through every design, and even enjoy getting the packaging just right—because those things matter to us, and we think they matter to you too.
Proudly independent
A few favourite PIECEs
We launched Sourdough Fever in 2021, right in the middle of our own sourdough journey. What started as a way to share recipes, beginner-friendly guides, and ideas to support new bakers quickly grew into something more.
With a love for creativity and a deep appreciation for detail, we began designing our own tools—products we wanted to use ourselves and felt excited to share with others. Before we knew it, Sourdough Fever had grown into a small but heartfelt business, shaped by curiosity, experimentation, and a desire to make baking feel more fun and expressive.
What drives us now is the connection—with other bakers, with people discovering sourdough for the first time, and with those who simply love adding a little beauty to everyday things. Hearing how our products have become part of someone’s weekend ritual or a thoughtful gift for a friend keeps us inspired and grounded in why we started.
Whether you’re brand new to baking or simply love thoughtful, well-made tools, we’re so glad you’re here. Thank you for supporting what we do—it means the world to us.
Gosia & Ger
founder Credentials
Discover more products
From Sourdough Fever
Returns
Please visit holly.co/customerservice for any return queries
Be the first to know
Sign up to our emails for brand new small business gift and homeware ideas, as well as the latest creative inspiration, delivered straight to your inbox.