They say all good things come in pairs, and Fluff & Crumble is no exception. Just like bangers and mash, Yin and Yang, or your favourite pair of socks, dogs and treats belong together, so much so we built a business around it.

Founded in 2020 from a love of baking and an even greater love of dogs, Fluff & Crumble began with hand iced artisan biscuits and has since grown into a home of dog friendly baking. Our bake at home mixes let you whip up wholesome treats in your own kitchen using nothing but natural, plant based ingredients.

Every mix is crafted with care and made with the same standards as our signature iced collections, free from wheat, gluten, added sugar and anything artificial. You will still find our famous iced creations in our limited edition Advent Calendar, but now you can roll up your sleeves and bake your own batch of Fluff & Crumble magic at home.