Hello, I'm Toni, the dog-loving and determined co-founder of WAG&WOOL. I live in Brighton, England together with my amazing mum Debby, who runs WAG&WOOL.

WAG&WOOL was born from a shared passion for dogs and sustainable fashion. Two friends, both with an insatiable obsession for our furry friends and a desire to make the world a better place, decided to take action. Frustrated by the lack of quality materials in dog wear and the influx of pet brands sourcing from the same factories in the Far East, we knew that dogs and their owners deserved something better.

All our products are proudly made in England. We focus on thoughtful design and slow production practices, using only the finest natural yarns available.

Every day, I am inspired by my hardworking and wonderful mum, Debby, and my two dogs, Monti the Cavapoo and Marlee the Chipoo (Chihuahua-Poodle). Together, we strive to make WAG&WOOL the best it can be, while always remembering our original mission.

We hope you enjoy our dog products as much as we enjoy creating them!