Wexbaby Co-Founders Storefront Image

Wexbaby

Merseyside, liverpool

Wexbaby is a French inspired kidswear brand launched by two sisters, Ettie and Sally. Mixing their French heritage with a British upbringing, Wexbaby is a collection that is bursting with clothes that are full of personality and comical illustrations.

Made from the softest fabric and designed with durability in mind, Wexbaby is a brand that you will love. A percentage of sales to The Fostering Network, a charity close to their hearts as Ettie and Sally were raised in Foster care themselves.

The story behind the business
Meet Wexbaby

On one of our trips to France to visit our biological grandparents, Sally was sat doodling and I asked her to elaborate on some of her sketches. A light-bulb moment, these would look great on a t-shirt. Sally has always been good at drawing little whimsical characters and cartoons. Having grown up being a bit of an emo, her creations usually have a bit of a dark edge to them, something I think she really nails with Pepe. The moment she finished her first version of Pepe we knew we were onto something. We both fell head over heels in love with him. On the back of this euphoric realisation, we set about designing some other tops. This snowballed into samples, sourcing our materials and setting up our website and social media. I didn’t want to just churn out the designs onto any old rag, so I learned to pick and print using vinyl. This process is incredibly time consuming, and more expensive, but its worth it for the quality.

Each item is individually hand crafted, like a little piece of wearable art. Mixing quintessential French Charm with British hand made, we have made a collection of clothing that we are truly proud of and that we hope you love too.

founder Credentials

  • Female Founded Business
  • Socially Positive
Wexbaby Parcel

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