About Holly & Co

Holly & Co is the home of small business advice and inspiration. Founded by Holly Tucker MBE (who also founded notonthehighstreet), we’re leading a movement to change the small business landscape. As a proud B Corp business, we operate in a socially and environmentally conscious way, campaigning with four core missions, sharing unfiltered stories and cheerleading this incredible community that brings colour to grey.

Whether you are just taking your first steps or have been up and running for years, we’re here for you through the highs and lows — from our podcast, awards and IGTVs, to our book, Advice Hub and more. We believe that if you have a passion, you have the ability to turn that passion into a business doing what you love.

We also have plenty of inspiration for those who just love discovering brilliant new finds and the stories behind them. Welcome to Holly & Co.

Hi, I'm Holly Tucker

Founder of notonthehighstreet and Holly & Co, and UK Ambassador to Creative Small Businesses, the past 15 years have given me the most unique and privileged birds eye view. I’ve watched and guided founders filled with passion and dreams, supporting, inspiring and championing them on their journeys.

These were the most colourful and creative businesses, yet the landscape in which they lived was grey and dominated by large corporates setting outdated business ‘rules’. So I set out on my life’s mission, to change the world of small business, creating a place that celebrates individuality, colour and creativity. A space that encourages everyone to follow their passion and build with purpose. To build a supportive community that demystifies business, breaking down the barriers that seemed to be upheld for so long.

Through my podcast, book, Instagram and Advice Hub, my aim is to give you advice and inspiration that you can’t find anywhere else, to help you to grow a business that will thrive. I’m here for you, every step of the way – think of me as your virtual cheerleader, mentor, co-founder and friend!

Our Missions

We have 4 key missions that underpin everything we do and all the content we create

Do What You Love

We want to help everyone build a business doing what they love.

Find Out More

Female Founders

Empowering female founders in a male-dominated landscape.


Shop Independent

Inspiring everyone to vote with their money and shop independent.

Discover now


Supporting the next generation of founders.

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Who We Are

We’re a small team with huge ambitions – we call ourselves a ‘work family’ and we truly are. As a team, we are committed to the mission of the company and work closely together with a vision to fundamentally change the landscape for small businesses and empower everyone to build a life they love.

We have a strong entrepreneurial spirit running throughout the company and embrace individual and highly creative thinking. We’re agile, flexible and want to empower and support everyone within the Holly & Co team to find their diamond and shine bright.

We are proud to be a certified B Corp™

B Corp businesses are those that have passed rigorous testing to prove they are actively changing the world for the better, by balancing purpose with profit. That means supporting sustainability, being kinder to our society and taking action consistently to make a positive impact on the people and world around us. 

There are just 700 B Corps in the UK and we are extremely proud to be one — because we believe that businesses have greater power than the government or any single individual to bring about positive change. Want to know more? 


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