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kree-ey-tiv-i-tee - kriːeɪˈtɪvɪti
The combination of inspiration, imagination and technical skills, creativity is about creating anything from a poem to a motorcar, from an oil painting to whimsical description of the word 'creativity' as found on this website. You may hear the phrase 'I have more creativity in my little finger...' which is of course nonsense as everyone knows that creativity is stored in the right earlobe.
1670s, "having the quality of creating," from create + -ivy. Of literature, "imaginative," from 1816, first attested in Wordsworth.