Abi & Rupert Meats

Abi & Rupert Meats

FOUNDERS OF RUDE

Holly chats with Abi & Rupert Meats, the design duo and pioneering couple behind RUDE. For 25 years they’ve championed bold, joyful creativity — from early studio days to collaborating with Apple and Vogue. Now, with their book CREATE, they’re on a mission to put creativity back into every child’s life in the UK. Find out how…

On their RUDE awakening and why creativity should rule the world

Why You Will Enjoy This Episode:

  • You’ll hear how Abi & Rupert’s rule-breaking spirit took them from designing in a tiny studio, to working with clients like Apple.
  • Understand the pain and shame of closing their beloved business — and the sheer joy of rising to success again.
  • Discover the drive behind Abi & Rupert’s campaign to bring creativity back to schools across the nation.

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