Lochlin Stitches, Designing Embroideries, In the Background are books on Flora and stitching, a King Charles III design, Dog Paw in a hoop, a heart lavender bag being made, and Desk ornaments.  In the Middle are Oak Framed embroidered Cat & Dog Paw, and a pink heart.  In the Foreground are Desgns in progress such as the Botanical Collection to be released later in 2024..

Lochlin Stitches

Southampton, HAMPSHIRE


I'm Alison and I design with heart. Inspiration comes from everything. I love art, travel, history, photography, film & stage design, folklore, storytelling, nature, bees! ... I could go on.

I create embroidery kits & instruction guides on how you can make your finished embroidery into something extra special for yourself or a loved one. Every finished embroidery kit is a little piece of textile artwork.

The story behind the business
Meet Lochlin Stitches

From a young age I was drawn to fashion & costume design. Fascinated by the combination of construction, silhouette, fabric & colours. After a slight diversion into Architectural interior design…(enough said on that) I found my happy place on a Fashion Design Course and obtained my BA(Hons) Degree in Fashion Design at Southampton Solent University.

On graduating, I worked for a luxury fashion house in London, then a little over a decade later moved away to set up on my own. Creating a small flowergirl collection and a number of bespoke occasion wear commissions. 2020 (a turning point for many, myself included) was a chance to stop and experiment with embroidery, to which I have fallen in love with. Even with years of fashion industry experience, embroidery is a skill all on it's own, I am self taught, ever evolving & learning & loving it.

It has been a whirlwind few years, I can't wait to realise all the ideas in my head. I am still finding my feet with regards to work processes, and making current kits consistent in how they are assembled. Kits are made in small batches by hand. Mindful of our planet, packaging is kept to a minimum and are (as much as possible) recycled/recyclable or biodegradable.Alison

founder Credentials

  • Female Founded Business
Embroidery designs and thread cards pinned to a tailors dummy in the corner of a botanical wallpapered room.  A coronation embroidery on a display hook in the background.


Please visit holly.co/customerservice for any return queries

See Holly & Co's Delivery & Returns Policy