It was at the creative Cockpit Studios in the heart of London that Petra came up with her first products to sell at the annual open studio event... they proved to be so popular, that from there a brand was born.

Fast forward 25 years and the ideas are still brewing!

The brand is very much a collaboration between Petra and husband Russell and a small dedicated team. The pair draw on their skills in textile design and Children's book illustration to create a range of imaginative and colourful products. Petra's inspiration comes from her vast collection of 1950's fabrics, knick-knacks, ephemera and travel while Russell loves a good vintage comic!

Using in house eco-driven Risograph printing, the studio produces charming and essentially one-off cards and artworks alongside an eclectic and imaginative range of stationery goods, paper decorations and the much loved iron on patches and the stitch kit.

All Petra product is designed, printed and assembled at their Norwich studio.