Cheryl in Seldom Found Studio

Seldom Found

Godstone, Surrey

Seldom Found was created to make a slow-design, slow-made range for Hounds and home, with an ethos on handcrafting. I focus on the importance of sustainability, high quality materials sourced in the UK and Europe, using age-old artisan techniques with a modern approach to design. Each item is made to last by myself with attention to detail from hand-cutting the leather to finishing with saddle-stitch by hand to bring the best quality outcome for your product.

The story behind the business
Meet Seldom Found

After working for years in the fast paced textile industry, I refocused my path to my real passion: my love of working with my hands, creating something from start to finish, looking at the finer details and using beautiful materials to create design with longevity. Combining this with my love for our canine companions I created a simple but well considered high-end approach to the finished products for hounds and home using artisan methods. I wanted Seldom Found to foster a personal approach to design and making, sourcing the most sustainable and eco materials, from local and UK suppliers wherever possible. Every product is made with care, by one person from start to finish, taking many hours to complete. Buying from Seldom Found means you will be supporting a small company, with an ethos of slow fashion and a ‘buy less but buy better’ attitude.

founder Credentials

  • Female Founded Business
  • Neurodivergent Business
  • Socially Positive
Portrait Of Dog Wearing A Leather Dog Collar


20 Dewlands




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