The Way To You

Holborn, London

The Way to You is a UK-based brand specializing in handcrafted crochet flowers and lifestyle ornaments. Thoughtfully made by our artisan community and finished in our London studio, our designs blend timeless craftsmanship with botanical inspiration. We offer a poetic, sustainable alternative to fresh blooms—each piece crafted with care, creativity, and meaning.

The story behind the business
Meet The Way To You

The Way to You is a London-based crochet flower studio founded by Wuchao and Yue — life partners and creative collaborators. It all started with a single flower Yue's Grandma crocheted, blooming into a shared mission to reimagine floristry through handmade, everlasting designs. Partnering with a small artisan community in rural China, each flower is crocheted by hand and refined. The result is a slow, thoughtful craft rooted in care, storytelling, and sustainability. Every stem celebrates the imperfect beauty of handwork and the small gestures that say the most. The Way to You exists to preserve fleeting moments through flowers that never wilt — a creative tribute to memory, emotion, and the people we love.

founder Credentials

  • Asian Owned Business
  • Female Founded Business
  • Socially Positive

Returns

Flat 4b, Endsleigh Court,

Upper Woburn Place,

London,

WC1H 0HA

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