Unseen Icons founder Kerry Rutter leaning against a blue marbled wall in her studio wearing a denim boiler suit embroiled with Unseen Icons name

Unseen Icons

Writtle, essex

When we’re asked what we do, we like to say we specialise in refurbishing vintage cinema seats, from our dedicated upholstery studio in Essex. But the truth is, what we do is so much bigger than that.

Our passion is taking the unseen, neglected and forgotten and creating something truly iconic.

You could say we’re rebels of sorts, we're here for the ones not afraid to do things differently. We believe that your home should uncompromisingly reflect who YOU are, so forget boring high street trends and embrace the bold.

The story behind the business
Meet Unseen Icons

Who are we? We are Unseen Icons. Founded by Kerry back in 2017, with the idea of creating a brand that encourages us to be braver in our homes. We wanted to combine our passion for design, pattern and colour with our love of vintage items. We purchased our first set of vintage cinema seats on an early morning vintage buying trip. They were quickly snapped up by a customer on Instagram for a bespoke upholstery commission and from there our cinema seat obsession began. We have now refurbished hundreds of cinema seats and pour so much love and energy into every single piece, and still take the same pride in seeing something old, tired and forgotten become a future icon.

What makes us different?

We don't follow boring interior trends, we don't copy others, we forge our own path constantly evolving and growing. It’s why we’re not for everyone. You see, we’re here for the brave. The ones who search out beauty in unexpected places. Who follow their passions. Who are not afraid to do things differently. To stand alone. To choose what they love. It’s this philosophy that’s at the root of everything we do, you could say it’s a way of life.

Are you with us?

founder Credentials

  • 50s Plus Founder
  • Female Founded Business


Unseen Icons

Unit 4-6 Bumpsteads

Margaretting Road



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