Live in Harrogate
With Jo Fairley, co-founder of Green & Blacks
Recorded in front of a live audience under the high vaulted ceiling of St Wilfred’s in Harrogate, Jo Fairley, co-founder of the organic chocolate brand Green & Blacks, joined Holly on stage to chart her career and guiding business principles – and she lit up the church. Making us laugh and cry, sharing such pearls of wisdom from her 30+ years in business. Leaving school at 16, she became the UK’s youngest ever (!) magazine editor by 23. Since selling Green & Blacks in 2005, she has become a serial entrepreneur – this episode will give an incredible insight into her business journey.
The live epsiode
A pioneer of the fair trade and organic food movement, Jo Fairley launched Green and Black’s with the simple premise, that if she loved the product, then others would too. Despite being told the UK consumer ‘will never eat dark chocolate’ Green & Black’s fast became the benchmark in ‘quality’ as well as forging the way in an emerging organic food movement. From tips and tricks to capture the attention of a journalist, to the challenges of cash flow and how best to (not!) spend an advertising budget – Jo Fairley’s insight is invaluable whether you’re just starting out on your journey or looking to move in new directions.