Iconic Brands

Podcast Collection

This podcast collection brings you the truly fascinating stories behind the household brands we love, from Jo Malone and Anya Hindmarch, to Boden, Innocent and even Nike — told with wit and honesty, by the people who founded or built them. You’ll never look at these logos in the same way again.

On Grit, grace & graft — what it really takes to go viral

Vivien Wong

Co-Founder Of Little Moons

On changing the world through sustainable fashion

Founder of All Saints & Stuart Trevor

Stuart Trevor

Lapland UK founders

On honouring the magic of childhood

Founders of LaplandUK

Mike & Alison Battle

Cath Kidston Padgham MBE in her greenhouse

On building a joyful British brand

Cath Kidston Padgham MBE

Cath Kidston & C.Atherley

Greg Hoffman, former Nike CMO and author, smiling at the camera, wearing a black shirt.

On emotive storytelling from a true visionary

Greg Hoffman

Nike & Author

Charlotte Tilbury, founder of Charlotte Tilbury, smiling at the camera, wearing a gold top, holding Charlotte Tilbury products.

On the secret behind her billion dollar beauty empire

Charlotte Tilbury MBE

Charlotte Tilbury

Bobbi Brown, founder of Bobbi Brown and Jones Road Beauty, smiling at the camera, wearing a navy blue blouse.

On building a global brand, then starting again

Bobbi Brown

Bobbi Brown & Jones Road Beauty

Present & Correct stationery

On finding your niche

Neal Whittington

Present & Correct

Anya Hindmarch CBE, founder of Anya Hindmarch, smiling at the camera wearing a black coat.

On making the ordinary, extraordinary

Anya Hindmarch CBE

Anya Hindmarch

Jenny Packham, designer and founder of Jenny Packham, smiling at the camera, stood next to a rack of Janny Packham dresses.

On why you can’t make a science out of creativity

Jenny Packham

Jenny Packham

Liz Earle MBE, founder of Liz Earle, smiling at the camera wearing a white blouse.

On the secret to building an iconic beauty brand

Liz Earle MBE

Liz Earle

Annie Sloan CBE, founder of Annie Sloan, smiling at the camera wearing a blue striped dress, stood in front of a pink wall.

On living a colourful and creative life

Annie Sloan CBE

Annie Sloan

Roger Saul, founder of Mulberry, with a Mulberry bag

On building an iconic British fashion brand from humble beginnings

Roger Saul

Mulberry

Emma Bridgewater standing in front of a dresser of crockery

On building a timeless brand

Emma Bridgewater

Emma Bridgewater

Levi Roots, founder of Reggae Reggae Sauce, smiling at the camera in a kitchen.

On finding your identity

Levi Roots

Reggae Reggae Sauce

Lord Karan Bilimoria CBE, DL, founder of Cobra Beer, smiling into the distance while holding a beer.

On putting the soul back into business

Lord Karan Bilimoria CBE DL

Cobra Beer

Bill Collison, founder of Bills, smilling at the camera in a blue demin jacket.

On the power of retail theatre

Bill Collison

Bill's

Annoushka Ducas, founder of Links of London and Annoushka Jewellery leaning on one of the shop counters

On finding success without following trends

Annoushka Ducas MBE

Links of London & Annoushka Jewellery

Richard Reed CBE, founder of Innocent, holding cartons of juice

On visualising success

Richard Reed CBE

Innocent & JamJar Investments

Henry Dimbleby, founder of Leon, sat in one of his restaurants

On turning business on its head

Henry Dimbleby MBE

LEON

Johnnie Boden CBE, founder of Boden, leaning against a staircase with his arms crossed.

On the strength of personality when building a brand

Johnnie Boden CBE

Boden

Jo Malone CBE, founder of Jo Loves, sitting behind her products in her shop

On the spirit required to build an iconic brand

Jo Malone CBE

Jo Loves & Jo Malone

Julie Deane CBE, founder of the Cambridge Satchel Company, surrounded by satchels

On building a business with £600

Julie Deane CBE

The Cambridge Satchel Company

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