Do Purpose: Why Purpose-Led Brands Do Better and Matter More

The DO Book Co

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    • 4th December
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Description

'A powerful guide that serves as a compass for those navigating the world of purpose-driven brands. The pages provoke, the words inspire, the formula makes it real.' – Sophie Bambuck, Chief Marketing Officer, The North Face...

'A powerful guide that serves as a compass for those navigating the world of purpose-driven brands. The pages provoke, the words inspire, the formula makes it real.' – Sophie Bambuck, Chief Marketing Officer, The North Face

'This book helped me change the way the world drinks. Its purpose is to be read, re-read, and then you take the world by storm.' – Ben Branson, founder, Seedlip

The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: they have a purpose.

Yes, we love the product they make. But the thing we love most about them is the change they are making.

Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture.

In Do Purpose, David Hieatt shares insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don’t just make something, but change something as well.

'A wonderful book that reveals one of the secrets of business: do something you love and you'll never have to work another day in your life.' – Michael Acton Smith, CEO Calm

'David Hieatt is the man who proved to a world full of shallow brands the benefits of having a real purpose. There is no greater expert on the matter.' –
Richard Reed, co-founder innocent

Need to know

New edition for 2024 marking 10 years in print, featuring foreword by Sophie Bambuck, Chief Marketing Officer at The North Face.

Do Purpose features cover artwork by James Victore, B&W photography by Andrew Paynter and linocut prints by Olaf Ladousse. This paperback edition is 160 pages and printed on Munken, an FSC-certified paper. Dimensions 120 x 178 mm.

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Standard delivery: included
Receive it by 9th - 10th December

Express delivery: £1.50
Receive it by 6th - 9th December

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The DO Book Co

Hackney, east london

Do Books are concise guides designed to help creative entrepreneurs, makers and Doers work smarter and create positive change.

Written by experts whose stories and ideas have inspired others to go and Do, our collection of nearly 40 titles spans design, business, wellbeing and sustainable living with each book focusing on the ‘doing’ rather than the background theory. Concise, practical guides that make it easier to Do stuff.

The Do Book Co. is an independent publishing company launched in 2013.