Do Purpose: Why Purpose-Led Brands Do Better and Matter More

The DO Book Co

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  1. order_approve
    • Order placed
    • 20th July
  2. local_shipping
    • Dispatched
    • 23rd July
  3. mail
    • Standard delivery
    • 25th - 26th July
Description

The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: they h...

The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: they have a Purpose.

Yes, we love the product they make. But the thing we love most about them is the change they are making.

Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture.

In Do Purpose, David Hieatt offers insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don’t just make something, but change something as well.

Need to know

Do Purpose features cover artwork by James Victore and and B&W photography by Andrew Paynter. This paperback edition is 160 pages and printed on Munken, an FSC-certified paper. Dimensions 120 x 178 mm.

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Receive it by 25th - 26th July

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The DO Book Co

Hackney, east london

Do Books are concise guides designed to help creative entrepreneurs, makers and Doers work smarter and create positive change.

Written by experts whose stories and ideas have inspired others to go and Do, our collection of nearly 40 titles spans design, business, wellbeing and sustainable living with each book focusing on the ‘doing’ rather than the background theory. Concise, practical guides that make it easier to Do stuff.

The Do Book Co. is an independent publishing company launched in 2013.