Welcome to
Holly & Co


Founded by Holly Tucker MBE (who also founded notonthehighstreet), we are passionate supporters of small businesses and of those who choose to live a life less ordinary. We’ve helped thousands of UK independents thrive, and thousands of people to discover their new favourite brands, products and ways of doing things differently.

If you’re a founder looking for tips, we have a wealth of resources ready and waiting. Our Business Pharmacy helps cure all kinds of business ailments. Plus our Advice Hub is a library of helpful articles across eight different categories from marketing and selling to starting a business, which you can access 24/7.

Or if you’ve come to find brilliant independent UK businesses, check out our ultimate small business directory. For a little something to lift the spirits, listen to our Conversations of Inspiration podcast featuring soulful chats with (and life lessons from) the UK’s best loved founders and figures. And finally, visit our Inspiration Hub for original finds, unique gifts and articles to spark fresh ideas around this month’s theme of ‘taking a break to create’. You won’t want to miss it.

How we can help

At whatever stage of your journey, we’re here to support and inspire you, here are just some of the ways we can help.


Weekly inspiring conversations with founders sharing soulful business lessons.

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Holly's Business Pharmacy

Tangible, honest business advice to support you on your journey.

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Join Our Co-mmunity

Sign up to our emails to receive Holly's latest small business finds, news and content

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Mastering your money

Monthly IGTV Lives tackling financial challenges

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Get involved

As part of the Holly & Co‑mmunity there are a whole host of ways to get involved, connect, collaborate and be inspired.

Follow Holly on Instagram


For Holly’s most creative new finds and the latest small business advice, news and inspiration.